No Thomas Edison didn’t go to the University of Johannesburg but if he did I’m sure he’d be proud of this ad promoting the South African University, a school with lofty ideals that offers “academic programmes that advances freedom, democracy, equality and human dignity”.
Agency: HKLM Connect
Client: University of Johannesburg
This piece is part of the campaign labeled “Rethink education. Reinvent yourself.” and makes a great use of typography, color & perspective. The art and copy work to encourage prospective students through optimistic & encouraging messages. Heck, maybe I’ll be making a trip to “Joha” to Rethink/Reinvent … maybe I’ll just Rethink/Reinvent from the desert. Either way, this is a great piece that I’m sure looks awesome as a print.
