After many edits layout changes and copy changes bigprinting.org is finally up. I built it on a Joomla backend so that it would be easier to update. I am still currently working on implementing a blog but that portion is very close to being finished. I’d like to ad some Flash elements to the front page but that may or may not happen. So far it has received some good feedback and some good traffic boosts from my submission and Seo work, yay!
Next up is a newsletter based on the theme of the site.
mahnster design
Design Work by Robert Renteria
Welcome, and thanks for visiting my design blog and portfolio. I am a graphic designer with over 7 years of experience in both print and web design. During that time I have completed projects for some great individuals and companies, including The Arizona Republic, AZWoman, Phoenix Woman, New Homes Today, Homebuilder, LPI Multimedia and more.
I specialize in XHTML/CSS web development creating search-engine friendly websites and pride myself in clean unique print design for large and small entities. If you'd like to speak to me about a project get a hold of me via my contact form or call me at 602.751.2685.
bigprinting.org Up & Running
Heroshot Wallgraphics Sales Sheets
I have recently been working on a branding campaign for Heroshot Wallgraphics a company who specializes in custom wallgraphics. I most recently designed their logo which can be found in my identity section.
After the logo project was complete, the owners asked me to design a sales sheet that could be used for … well, sales, go figure. So I got to it.
One thing that had to be considered before I began was the clients need to promote Heroshot to audiences outside of normal athletics, so I decied on a series of sales sheets rather than stuffing a mash of images into a collage.
To give the image an iconic feel and illustrate Heroshot’s ability to make a photograph’s subject standout I desaturated the area around the pictures subject and used light typography letting the image carry the pieces.
On the reverse side of the sales sheet I decided on placing a sample image of a Heroshot in a living space to better illustrate the product in use.
In addition to the sales sheets, Meredith, a designer I worked with created business cards to be handed out at school functions and other large events.
Here’s the series of sales sheets and cards:
Wiggity wiggity wraps!
Excuse the extended absence but I’ve been busy with a couple of website launches as well as some new re-branding work. In the meantime until I get some product shots of the work I’ve been doing here are a few vehicle wraps that I’ve worked on. I’ve been meaning to post them I’ve just been a busy busy bee.
If you’ve never had the wonderful, although sometimes difficult, experience of building a vehicle wrap I have to tell you that the initial design isn’t the difficult portion it’s the measurement and ability to communicate your design to the installer. I have worked on a few wraps before, such as this one for The Arizona Republic. Each design and install provides its own challenges but when the work is complete the finished product can be extremely pleasing as well as effective for the client.
The first one I worked on was for Pablo Felix a local musician and personality. His wife had decided to have his van wrapped as a birthday present and came to me for design. The client wanted a large photo of a Northern Texas cowboy setting and also a photo of Pablo with his instruments. They didn’t have any hi-res photos which, for a print this size, are necessary. So, upon my suggestion they had a photo shoot done. The photo shoot came out great and we had some neat images to work with.
The next step was to choose a photo of Northern Texas. As I started to comp a few layouts I started feeling like something that just wasn’t jiving. I then tried illustrating a simple silhouetted sunset so that the image of Pablo and the landscape weren’t fighting for attention. I showed the client my concept and they agreed that the illustration was a better direction than a large photo.
In addition to the vehicle wrap design I also illustrated a logo for Pablo Felix to use for the wrap as well as other materials.
I was pleased with the final product and had a blast surprising Pablo with the final design.
The second wrap I worked on was for a company called Kustom Kaotic. They specialize in doing audio installations for vehicles & homes. The client initially came to me with art work his wife, who had created a green flame effect that he wanted me to work into the design. They had asked for some scary imagery. As luck would have it I had a good amount of experience illustrating skulls from my darker days as a troubled teenager. So, I pulled out the trusty ole’ pen illustrated a few skulls as well as a scary looking guy and did a little magic overlaying my illustrations over the green flames. They also asked for me to use a torn metal effect. After a few versions and revisions the job was done and show room ready.








