I have recently been working on a branding campaign for Heroshot Wallgraphics a company who specializes in custom wallgraphics. I most recently designed their logo which can be found in my identity section.
After the logo project was complete, the owners asked me to design a sales sheet that could be used for … well, sales, go figure. So I got to it.
One thing that had to be considered before I began was the clients need to promote Heroshot to audiences outside of normal athletics, so I decied on a series of sales sheets rather than stuffing a mash of images into a collage.
To give the image an iconic feel and illustrate Heroshot’s ability to make a photograph’s subject standout I desaturated the area around the pictures subject and used light typography letting the image carry the pieces.
On the reverse side of the sales sheet I decided on placing a sample image of a Heroshot in a living space to better illustrate the product in use.
In addition to the sales sheets, Meredith, a designer I worked with created business cards to be handed out at school functions and other large events.
Here’s the series of sales sheets and cards:
Heroshot Sales Sheet 1
Heroshot Sales Sheet 2
Heroshot Sales Sheet 3
DandyID
Facebook
last.fm
Linkedin
Twitter